Brand identity and strategy for a curated gift box company
OVERVIEW
John & Jackie is a modern gifting studio that offers custom and curated gift boxes. I led branding strategy and design efforts to create a visual identity that synchronized masculine and feminine aesthetics consistently across digital platforms, print design, packaging, and editorial.
After crafting, a brand bible to lay the ground for the company mission, brand personality, and visual style, I got my hands dirty in every aspect of design - on and offline.
Aligned with the company mission to give back and empower culture and community, we created custom screen-printed shirts. The shirts traveled to Cambodia and Vietnam with us as we handed them out to underprivileged children and families.
Read about JOHN & JACKIE and the initiative to give backHERE & HERE
